Undesigning choice stress. A system that may understand your appetite better than you do.
Developing diverse degustation can be a mouthful. The average Dutch person limits their cooking knowledge to 7 meal options. Our intervention designed around the lack of mental bandwidth often experienced once on the shopping floor.
This device was commissioned and installed in Amsterdam at Albert Heijn, the largest supermarket chain in the Netherlands. It was time to do a project that was more purely creative.
In place of the traditional 16 recipes on a rack, our choice stress eliminator’s software design, provided visitors the perfect new meal idea tailored specifically to their tastes, within 45 seconds.
