Re-designing categorical selections. A system that understands your appetite, better than you, yourself.
Creative meal decisions can be a mouthful. The average Dutch person limits their cooking knowledge to 7 meal options, because they don't have the mental bandwidth while on the shopping floor, to make inventive choices.
In place of the traditional 16 recipes on a rack, our choice stress eliminator’s software design, provided visitors the perfect new meal idea tailored specifically to their tastes, within 45 seconds. This device was commissioned and installed at Albert Heijn, the largest supermarket chain in the Netherlands.
