Expanding Culinary HorizonsThe average Dutch home cook relies on just seven rotating meal options. Our intervention addresses the mental bandwidth limitations that occur during grocery shopping, making culinary diversity accessible even when decision fatigue sets in.
This personalization device was commissioned by and installed at Albert Heijn, the Netherlands' largest supermarket chain. Following its successful implementation, I became curious about fostering guest creativity within hospitality environments.
45-Second Personalization
Instead of overwhelming shoppers with 16 standard recipe cards, our choice stress eliminator software delivers a single, perfectly tailored meal suggestion within just 45 seconds—customized to individual taste preferences.